Content designer · Sweden
I turn content standards into skills and quality gates that AI tools run on.
Most recently for Volvo Group’s multi-brand design system and Skouta, a public alerts app I cofounded.
Selected work
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A UX writing assistant for every team that writes product copy
I turned Volvo Group’s UX writing guidelines into a portable AI skill for the people who write product copy, plus a chat assistant built from the same files. Then I tested the skill against the standards it was built on.
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Skouta: official Swedish alerts in English people can act on
Skouta is a real-time iOS app that brings alerts from Swedish authorities to people who don’t speak Swedish. I built it with my cofounder at Fika Design Co.
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Copy rules built into every component
I wrote content guidelines into every component of Volvo Group’s Figma Make kit, so AI-generated screens have our standards to draw on.
Results from earlier work
Transactional emails that got people to act
Kraken, 2021 to 2022. Senior UX Writer.
Account activation and security emails were the biggest pain points in Kraken’s transactional set. I led their redesign with UX research, brand and product. The new emails lead with what’s in it for the reader and use the simplest language possible, so jargon doesn’t make people hesitate.
- +11%
- open rates
- +15%
- account activation
- +7%
- security feature adoption
Measured before and after, over 3 months.
BeforeError! Fix command not sent.
AfterWe got disconnected for a bit. Let's try fixing again.