Alethio - Video script writing
Writing an inspiring video for a suite of blockchain analytics products
Context:
Alethio needed a company presentation video, highlighting their upcoming suite of blockchain-based products.
The fix:
Alethio did not have a strongly defined brand and the products promoted through the video were pending public launch. The video would act as a mission statement, positioning Alethio and generating buzz for future product launches.
My input:
Collaborated with product owner to understand core values and agree upon key messages
Wrote video script, focusing on brand personality and its product promises for target audiences
Collaborated with motion designer to develop a storyboard and participated in the selection of the mix of voice over and background music which would best contribute to the video’s atmosphere and appeal to target audience