Frizbee - Video script writing
Writing a branding & stage-setting video for app launch
Context:
Frizbee needed a presentation video for the launch of their MVP version of the app.
The fix:
As the product appealed to a wide range of users across the world (of various ages, technical knowhow, professions), the video needed to address the common values and emotions of this non-homogenous audience.
My input:
Collaborated with product owner to understand core values and agree upon key messages
Wrote video script, building a universal story which would stir up emotions and inspire target users to use Frizbee for their own personal story
Collaborated with motion designer to develop a storyboard. Participated in the selection of the voice over and background music which would set the video’s mood and appeal to target audience