Frizbee - UX email writing
UX content for an app’s transactional email sequence
Frizbee needed a series of automated emails to be sent to its users in various key points of the user journey
(e.g.subscribe, signup, initiate action within the app).
Context:
Being a new app, Frizbee did not have a previous sequence of emails to assist the users as they interacted with the app. The app’s newly defined personality had to be integrated throughout all its messaging and communications.
My input:
Collaborated with developers to identify key moments in the user journey map and possible triggers for email communication
Catalogued instances which required email messages and designed an email sequence
Developed copy for the entire email sequence (subject lines, content, CTA)
Collaborated with product designer and developers (backend & frontend) to create and implement Frizbee’s automated emails
Design by Bogdan Burcea.