Aleth.io - Website copywriting
Content writing for a suite of blockchain analytics products
The Alethio team was relaunching its corporate website, transitioning from a simple landing page to a complete set of product, mission and team pages.
Context:
Alethio needed to present a suite of highly technical products, involving the use of specific terms and notions. The website also needed to establish Alethio’s brand personality and stimulate product usage by appealing to values and community, and not aggressive sales messages.
The fix: I used Alethio team’s insights into their current and target audiences, to adapt the style and information to their profile. I also focused on translating complex product descriptions into clearer and more concise content, making Alethio’s suite easier to approach.
My input:
Collaborated with product owners to catalogue features & benefits and profile target users
Developed Alethio tagline and mission statement, to be supported throughout the website content
Wrote copy for the entire website, focusing on clearly defining products and matching them with their respective main audiences
Provided information structure recommendations
Collaborated with UX/UI designer to refine page layout and content fit